Hemnet Selects PubMatic for Programmatic Drive

Supply Side Platform PubMatic has added Swedish firm Hemnet to its roster of publishers. PubMatic has been appointed to drive Hemnet’s programmatic ad strategy across its desktop and mobile inventory. Hemnet is Sweden’s most popular real estate search service, drawing around 2.6m unique visitors per week. Demand for programmatic inventory in Sweden is rising. PubMatic’s […]