Amobee Buys AdJitsu
Mobile ad firm Amobee is buying AdJitsu, which specialises in 3D mobile ad units. AdJitsu is currently a wholly-owned business unit of Cooliris. AdJitsu produces 3D ads, and can transform existing 2D ad assets into interactive 3D campaigns.
“Creating mobile ads with an immersive 3D experience fundamentally changes the way people perceive ads,” says Amobee CEO, Trevor Healy. “Instead of a passive experience, mobile users now interact and play with the ad, which is key to starting a love affair between the consumer and the brand. With AdJitsu’s advanced 3D technology, Amobee’s mobile ad campaigns feel like mini apps that mobile users look forward to receiving.”
CoolIris CEO Soujanya Bhumkar adds: “AdJitsu’s exponential business success in the global market demonstrates the value of full-featured experiential advertising. We are thrilled about this acquisition because it impacts the future of mobile display advertising and benefits consumers, publishers and brands worldwide.”