DMG Fights Click Fraud
Digital advertising solutions provider DMG has added an anti-click fraud solution to its Traffiliate for Mobile platform, which provides comprehensive real-time visibility of mobile campaigns. The new capability identifies unwanted clicks, generated without any interest in an ad link's target, which DMG says could save mobile advertisers tens of thousands of dollars every month.
“In today’s emerging mobile realm, advertisers are more likely to pay per click, and are demanding a high level of accuracy for meeting their target audience,” says DMG CEO Shalom Berkovitz. “We are leading the industry by providing tools that can enforce a high level of integrity and trust enabling advertisers to more effectively use mobile advertising as part of their marketing mix.”
According to a Harris Interactive survey last year, 47 per cent of app users clicked on mobile ads by mistake, which reduces the efficiency and effectiveness of campaigns.