Everything Everywhere 'Committed' to Orange and T-Mobile Brands
Orange and T-Mobile brand owner Everything Everywhere today claimed it was 'committed' to maintaining their existing brands, despite major new stores - such as the vast Everything Everywhere outlet in Stratford Westfield - sidelining Orange and T-Mobile in favour of the umbrella company's own branding.
An Everything Everywhere spokesman says: "Everything Everywhere is as committed to the Orange and T-Mobile brands as we have ever been, and we’ve recently launched multi-million pound marketing campaigns from each of our brands highlighting the fantastic value and service our customers will continue to get from us."
Everything Everywhere was formed two years ago as the umbrella group for Orange and T-Mobile, but has since evolved into a stand-alone brand. Orange and T-Mobile users can now access each others' network seamlessly, and Everything Everywhere has combined its marketing and advertising activity for the two brands.