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Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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Google Plays Cards

Yesterday, we took a quick look at the ways in which companies are responding to the incoming iOS 6 and, presumably, iPhone 5. Now here's another from Google, which appears to be planning a rival to Apple's iTunes gift cards.

The updated APK for version 3.8.15 of the Google Play Store reportedly includes room for the redemption of its own gift cards - which have since been spotted in the wild, in denominations of $10 and $25. It's currently unclear whether these gift cards will reach the UK or any other territories.

The update also hints at a Wishlist, which apps, books, videos or songs can be added to from the Play Store, for purchase later or be perused by friends and family looking for a more digital stocking-filler.

 

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