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Guest Column

Keeping it Legal
Neil Hawley, an associate at law firm, Taylor Wessing, looks at the legal considerations when seeking to monetise mobile apps
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Mobile Marketing Issue 9 - Now on iPad

The Mobile Marketing iPad app has been updated with content from our latest quarterly magazine. As always, the magazine is packed full of analysis and opinion on the hottest topics in mobile marketing.

Issue 9 is our Augmented Reality special, with ten pages looking at the technology, and the opportunities and difficulties it presents - including exclusive AR content from Blippar.

But, of course, that's not all. Wondering what you should be doing during the 2012 Olympics? We've got a special feature on the Games, and what it means for mobile.

The issue also takes a look at the EU Cookie Law; the second screening phenomenon; and there are interviews with Upstream, InMobi, BigTime, Adfonic, Sponsormob, mBlox and Propel.

You can download the app, and read the issue, for free by clicking here.

 

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