Mobile Marketing Live

Mobile Marketing Live is our brand new event for the global mobile marketing business. The event encompasses an exhibition, conference, training and networking, and takes place in London on 1-2 October 2012. Event sponsors include Textlocal Prinonvis and TradeMob (Gold), and Mojiva, Fiksu and Celtra (Silver).

The event promises two action-packed days of knowledge transfer, interactivity, case study success stories, and the chance to meet face-to-face with some of the smartest solutions providers who are helping global businesses to successfully take their brands into the mobile channel.

The exhibition encompasses 500 sq. metres of floor space, with stand sizes to suit all budgets. Our Mobile Training Academy will also be on hand, offering free mobile marketing training to conference delegates in a dedicated area of the show. 

The centrepiece of the occasion is the conference. The conference programme is split into two streams, one looking at mobile marketing by Vertical, the other by Discipline. The Verticals stream breaks down into eight key sectors: Retail; Travel; Finance; Publishing; Automotive; Charity; Healthcare; and Sport, Leisure & Entertainment. We are inviting well-known in each sector to talk, explaining what they have done in the mobile channel, what worked, what didn’t work, the lessons learned, and what they plan to do next.

The Disciplines stream breaks mobile marketing down into eight core disciplines: Apps; Sites; Mobile Advertising; Social; Gamification; Financial Services; CRM; and Location-based Services, explaining what each is, and showcasing examples of best practice and successful campaigns.

Confirmed speakers so far include David Chan, CEO of Barclaycard Europe; Steve Wing, head of digital at the Guardian; Paul Francis, head of commercial systems at Domino’s Pizza; Sarah Baillie, mobile commerce manager at Debenhams; Jonathan Stephen, head of mobile product at JetBlue Airways; Bob Schukia, global head of mobile technology at Thomson Reuters; Alex Kirmse, head of mobile at Zappos,  Christine Kellogg, mobile marketer (Acquisitions) at Betfair; and Alistair Goodman, CEO of Placecast.

You can attend the exhibition for free. A 1-day Conference Pass costs just £295, or just £195 if you book before 31 July. And if you bring a colleague or colleagues along, they come half price, even if you buy tickets at the Early Bird rate. So if you book before 31 July, four people from the same company can get a 1-day Conference Pass for a total cost of under £500 – that’s less than a single ticket to most events. A 2-day Conference Pass costs just £495, or just £395 if you book before 31 July. And the same 50 per cent discount applies to tickets bought for colleagues.

We believe Mobile Marketing Live is the show this fantastic industry has been waiting for, and we can’t wait to bring it to you. For more information, head for www.mobilemarketingmagazine.com/live, call Shelley Dowsett on +44 (0) 20 7183 5308 or email: shelley.dowsett@mobilemarketingmagazine.com