Now it's u-and-i-mode

i-mode customers in the UK can now find a date on their phone, as a result of a partnership between 02,  Enpocket  and Time Out to deliver the dating and chat application, Time Out Dating, to i-mode customers. The partnership will enable singles to search for dates and chat with other singles using their i-mode phones, offering mobile consumers access to thousands of profiles of like-minded individuals, from 3 per month.  As an official partner, Time Out Dating will be available through the main i-mode menu.
The partnership enables Enpocket and Time Out to expand revenue opportunities by selling content through O2's revenue sharing model. Time Out Dating will collect revenue from subscription-based services billed directly through the user's phone bill, permitting Enpocket to concentrate on its core business. i-mode facilitates both subscription-based and non subscription-based content.
Time Out Dating, built using the Enpocket Community Engine, is a mobile internet application available on WAP and now i-mode that enables subscribers to interact with each other through a colourful, branded interface.  Users can search for friends or love matches based on age, location, interests and other criteria and then message each other - all through the Time Out Dating WAP site.
Enpocket has managed to capture the benefits of i-mode and joined the i-mode ecosystem to offer its users a compelling mobile experience says O2 UK Head of i-mode Marketing, Grahame Riddell. O2 wants to make developing mobile content as attractive and as easy for businesses as possible.  With the arrival of i-mode, O2 will redress this balance and the provision of mobile content in the UK easier and more cost effective.
For Enpocket, CEO and President Mike Baker adds:
"O2 has provided an environment where mobile communities can thrive. It's exciting to be involved in the first i-mode portal in the UK, where access to content is instant.