Right On Interactive Integrates with Foursquare

Customer lifecycle marketing company Right On Interactive has integrated with Foursquare, the mobile app that enables users to share and save places visited and receive recommendations on local spots. Through this integration, Right On Interactive will be able to engage with customers in real-time and send targeted email messages and offers for nearby entertainment or attractions.

Marketers using Right On Interactive can target campaigns based on foursquare check-in locations and can pull data from Foursquare, apply lead scoring and create a customer profile that can be used in sending out targeted mobile communications.

“The ability to reach customers at precisely the time they are nearby offers Right On Interactive clients a distinct marketing advantage,” says Right On Interactive CEO and founder Troy Burk. “Our foursquare integration is one more tool we offer marketers who want to drive engagement with prospects and customers.”