Watch Our Video from Ogilvy's Retail Lab Day
Ogilvy Action recently held its first Retail Lab Day, opening the doors of its London offices to a select group of clients and showing off an exciting selection of the latest retail technology. The Lab Day saw a series of meeting rooms repurposed as a journey through modern retail, each representing home, out of home, and in retail, with a wealth of stuff to be seen and played with.
So, of course, Mobile Marketing swung by, camera in hand, to check it out and find out where mobile fits in the bigger picture, with some help from OgilvyAction’s global head of digital, Hugh Boyle, and Ajay Chowdhury, CEO of ComQi, one of the companies exhibiting their retail technology during the day.
You can watch the video below.